Overview

Dr. Jensmon George is a passionate academician with over 15 years of experience dedicated to advancing higher education, research, and institutional development. Throughout his career, he has been deeply committed to fostering academic excellence, promoting innovative teaching methodologies, and nurturing a culture of meaningful research. His leadership in senior academic roles reflects his vision for empowering individuals and strengthening institutions to achieve sustainable growth and global relevance. Beyond his administrative and teaching responsibilities, Dr. George is an active researcher and author whose scholarly work contributes to the fields of management, education, and psychology. His multidisciplinary academic foundation enables him to bring a holistic perspective to research, pedagogy, and institutional strategy.

Academic Qualifications

• Ph.D. in Management – Bharathiar University
• MBA (Marketing & Human Resource Management) – Mahatma Gandhi University
• M. Sc (Psychology) – University of Madras
• B.Sc. (Botany) – Calicut University
• UGC-NET (Management)

Areas of Academic and Research Interest

• Human Resource Management & OB
• Business Analytics & Research
• Marketing & Consumer Behaviour
• Innovation & Technology IPR

Academic and Administrative Roles Handled

• Associate Professor and Dean of Studies, Monti International Institute of Management Studies, Perinthalmanna (2016-Present).
• Director-in-Charge, Monti International Institute of Management Studies, Puthanangadi (2020 – 2021).
• Head, MBA Programme, KMCT School of Business, Calicut (2009 – 2016)
  Directed the MBA programme, coordinated faculty teams, and enriched student learning experiences.
• Senior Sales Manager, HDFC Bank Ltd. (2008 – 2009)
  Developed business relationships, managed corporate accounts, and gained hands-on corporate experience.

Publications

Books

• George, J., & Ramachandran, S. (2023). Research Methodology for Beginners.  ISBN: 9798387360091.
• George, J., Cholappillil, D., & Vidyadharan, T. V. (2023). Better Interpersonal Relationships Through Transactional Analysis. ISBN: 9798388036605.

Journal Articles

• George, J. et al. (2025). Reconstructed nostalgia and vintage branding: A cross-platform engagement model for Gen Z brand loyalty. Lex Localis – Journal of Local Self-Government, 23(S4), 3481–3496. (Scopus).
• George, J. et al. (2025). Institutional isomorphism and ESG signalling: A cross-national examination of strategic conformity in sustainability narratives. American Journal of Psychiatric Rehabilitation, 28(1). (Web of Science).
• George, J. (2025). Strategic Management of Sustainable Tourism: A Data-Driven Analysis of Community-Based Business Models in Kerala’s Backwater Economy. Advances in Consumer Research. (ABDC Journal Quality List).
• George, J. (2024). Leveraging machine learning for customer segmentation in retail. International Journal of Scientific Research in Engineering and Management, 8(3), 1-9.
• Resmi, S. R., & George, J. (2024). The role of artificial intelligence in IT education in technical institutions. GSJ, 11(8).
• George, J. (2023). Value Education in the Digital Age: Fostering Responsible Digital Citizenship. International Journal of Research Publication and Reviews, 4(8).
• George, J. (2018). A study on factors affecting employees’ psychological contract and its impact on employee motivation in BHEL EDN, Bangalore. Asia Pacific Journal of Management and Entrepreneurship, 2(2).
• George, J. (2016). Perceived benefit model of employees’ psychological contract. International Journal of Organizational Behaviour and Management Perspective, 2(4).
• George, J. (2015). Employee engagement strategies and their impact on organizational performance in Indian SMEs. Journal of Management Insights, 5(2).
• George, J. (2014). Emotional intelligence and leadership effectiveness: A study among middle managers. South Asian Journal of Organizational Behaviour, 3(1).
• George, J. (2014). Social media marketing and consumer purchase intention: Evidence from retail brands in Kerala. International Journal of Marketing Studies & Practices, 6(3).
• George, J. (2013). Strategic agility and competitive advantage: Lessons from emerging market firms. Journal of Strategic Management Research, 4(2).
• George, J. (2012). Work-life balance and job satisfaction among IT professionals in India. Asian Review of Human Resource Management, 2(4).
• George, J. (2012). Corporate social responsibility as a driver of brand loyalty: A consumer perspective. Journal of Business Ethics & Practices, 3(1).
• George, J. (2011). Organizational culture and innovation climate: An empirical study. International Journal of Management & Organizational Studies, 1(3).
• George, J. (2010). Psychological contract and employee retention in the Indian manufacturing sector. Journal of Human Resource Development & Research, 2(2).

Patents

• Design Patent (Published, 2025): AI-Based Digital Marketing Management Device (Government of India). Application No. 460845-001.
• Utility Patent (Published, 2025): AI-Based Students’ IQ Level Detection Method (Government of India). Application No. 202541063882.

Academic and Professional Development

• Participated in the National Level Faculty Development Programme (FDP) on “Deep Dive into Functional AI Opportunities” organized by IICMR, 4^th-8th August 2025.
• Participated in the one-day Faculty Development Programme on “Smart Learning Systems for Future Classrooms”, organized by the IQAC of Mohammed Ali Shihab Thangal Memorial Arts and Science College (affiliated with Calicut University), 13th August 2025.
• Contributed as a Member of the Syllabus Review Committee for the MBA Programme, University of Calicut (2024), actively participating in the academic restructuring and curriculum development process.
• Served as an External Evaluator for MBA examinations in reputed autonomous colleges across Kerala, ensuring academic quality and fair evaluation standards.
• Designed and set MBA examination papers for various autonomous colleges in Kerala, ensuring rigor, relevance, and alignment with academic objectives.
• Resource Person for the workshop on “Exploring the Impact of Mixed Methods Research in Understanding Complex Social Phenomena”, conducted at St. Mary’s College, Puthanangadi (affiliated with Calicut University).
• Chaired as a panel judge in the International Seminar on “Post-Truth Era: Whither Human Rights” held on 11^th-12th August 2021.
• Participated in the NAAC webinar on “Awareness about the New NEP 2020 and NAAC Assessment & Accreditation Process” held on 24th August 2020.
• Participated in the SAAC Orientation Programme organized by the Kerala State Higher Education Council, Government of Kerala, on 19th September 2019.
• Attended the Faculty Development Programme on “Structural Equation Modelling using AMOS”, organized by the National Institute of Technology Calicut, 2015.
• Participated in IIM Kozhikode HR Summit 2012on contemporary HR and leadership development (Sep 19-20, 2012).
• Attended IIM Kozhikode National Workshop on Publishing and Change Management focusing on industry trends and change management (Jun 2-4, 2012).
• Participated in NIT Calicut Supply Chain Role Play Game (SCRPG) Workshopfor strategic decision-making and supply chain simulation (Dec 21-22, 2012).
• Attended NIT Calicut Management Workshop “Shiksha” at Backwaters to enhance leadership and managerial skills (2011).
• Participated in NIT Calicut National Workshop on Decision Support Systemsfocusing on management analytics and problem-solving (2011).

Community and Social Engagements

• Registered HAM Radio Operator (licensed by Government of India), enlisted with Kerala State Disaster Management Authority (KSDMA) and Kerala Police Headquarters for emergency communication support.
• Actively participated in social responsibility projects organized by the Junior Chamber International (JCI), Calicut 2011-2016.

Contact Information

Phone: +91 89 43 999 899

Email: dr.jensgeorgeply@montiinstitute.com