Dr. Hasna K. P.

Dr. Hasna K. P.

Associate Professor

Qualification: M.Com, M. Phil, Ph.D, UGC-NET

Overview

Dr. Hasna K. P. is a dedicated and accomplished academician with nearly a decade of experience in higher education, specializing in Management and Commerce education. She is currently serving as an Associate Professor at Monti International Institute of Management Studies and has been actively associated with undergraduate and postgraduate management programmes since 2016. She has held significant academic leadership roles, notably serving as the Principal of a reputed higher education institution, where she contributed extensively to institutional development, academic administration, quality enhancement initiatives, and accreditation-related activities. Her academic responsibilities include teaching, curriculum development, student mentoring, research supervision, and academic planning. Dr. Hasna K. P. adopts a learner-centric and research-oriented teaching approach, integrating contemporary management concepts, practical insights, and technology-enabled pedagogies. Her research interests focus on marketing, consumer behaviour, rural marketing, digital transformation, and applications of artificial intelligence in business. She is committed to fostering academic excellence, ethical values, and holistic student development through inclusive and innovative teaching–learning practices.

Educational Qualification

  • Ph.D. Commerce (Marketing) – SKACAS, Bharathiar University
  • M. Phil. Marketing – Bharathidasan University
  • M.Com (Finance) – MES Mampad College (Autonomous), University of Calicut
  • B.Com (Co-operation) – MES Mampad College (Autonomous), University of Calicut
  • UGC-NET

Professional Experience

  • Associate Professor
    Monti International Institute of Management Studies | 2026 – Present
  • Principal
    HM College of Science and Technology, Manjeri | 2023 – 2025
  • Assistant Professor
    HM College of Science and Technology, Manjeri | 2022 – 2023
  • Assistant Professor
    Sahya Arts and Science College, Wandoor | 2016 – 2022
  • Survey Supervisor
    Indian Institute of Mass Communication (IIMC) – Ministry of External Affairs &
    Ministry of Information and Broadcasting, Government of India | 2021
  • Faculty Trainer
    Enskool Learning LLP, Malappuram | 2022, 2025
  • Mentor
    Enskool Learning LLP, Malappuram | 2022

Areas of Academic Interest

  1. Marketing Management
  2. Consumer Behaviour & Rural Buying Behaviour
  3. Digital Marketing & E-Commerce
  4. Artificial Intelligence Applications in Marketing
  5. Research Methods for Business & Management
  6. Organizational Behaviour & Human Resource Development

Research & Publications

Journal Articles & Book Chapters

  1. “Analysing Factors Influencing Consumer Behaviour and the Impact of Marketing Mix on Purchase Attitude and Intention of FMCG Products from Hindustan Unilever Limited in Malappuram District”
    Nanotechnology Perceptions, ISSN: 1660-6795, No. S14 (2024), pp. 2475–2493
    (Scopus Indexed)
  2. “A Study on Awareness and Impact of Public Welfare Scheme MGNREGA among Rural Citizens with Special Reference to Porur Grama Panchayath, Malappuram, Kerala”
    Humanities and Social Science Studies Journal, Vol. 13, Issue 1, No. 6 (2024)
    ISSN: 2319-829X (UGC CARE Approved, Group I)
  3. “Artificial Intelligence in Marketing”
    In CORES: A Handbook of Commerce Research, pp. 110–118, 2023
  4. “The Next Step for E-Commerce – A Speculation”
    International Journal of Humanities, Law and Social Sciences,
    ISSN: 2348-8301, Vol. 8, Issue 6, 2021 (UGC CARE Approved, Group I)
  5. “A Study on Rural Marketing Constraints during Covid-19”
    Journal of Fundamental & Comparative Research, Vol. VII, No. 4, 2021
    ISSN: 2277-7067 (UGC CARE Approved)
  6. “Impact of GST on Education Sector”
    In Journal on Implementation and Management of GST in India – An Appraisal,
    PG & Research Department of Commerce, Jamal Mohamed College (Autonomous)

Conference Presentations

  1. “The Next Step for E-Commerce – A Speculation”
    International Conference on Enterprise Management and Business Intelligence,
    Dr. N.G.P. Institute of Technology, Coimbatore – 2021
  2. “Union Budget 2015: Education Sector”
    National Seminar on Union Budget 2015: Economic Reforms and Development Perspectives,
    MES Mampad College (Autonomous) – 2015
  3. “Recent Trends in Banking Sector with Reference to Islamic Banking”
    National Seminar on Financial Engineering and Its Impact on Indian Financial System,
    PSMO College, Tirurangadi – 2014

Faculty Development Programmes (FDPs) & Workshops

  1. Curricular Aspects and NAAC Assessment – Sahya Arts and Science College, Wandoor (2019)
  2. Institutional Values and Best Practices – Nasra College of Arts and Science, Tirurkad (2020)
  3. Research Methodology using SPSS – Nehru School of Management, Thrissur (2019)
  4. Research Methods and Statistical Packages in Social Sciences – Government College, Malappuram (2014)
  5. ChatGPT and Artificial Intelligence – Info Kairali (2023)
  6. Effective Mentoring during Covid-19 with Special Reference to Adolescent Mental Health – MTM College, Veliyancode (2021)
  7. Research Methodology and Data Analysis – Sahya Arts and Science College, Wandoor (2020)
  8. Best Mentor Series – Four-Day Workshop, Sahya Arts and Science College, Wandoor (2021)

Contact Details

Email: hasnakuppanath13@gmail.com
Mobile: +91 98956 20854